FIRST SERVICE (800) 227-1742

About First Service

Thanks for your interest in First Service.

Our mission is to provide the highest quality athletic equipment, specialty flooring and furnishings to fit your specific needs and budget. Since 1974, customers have relied on our superior customer service, extensive product knowledge and competitive pricing to maximize their facility's potential. 

We are continuously adding new items and updating our product line, so please come back regularly. The products depicted here are just a sampling of what we have to offer, so if you can't find what you're looking for, please give us a call.
You can contact us at: or by phone at 1(800) 227-1742.

We are located at:
737 Southpoint Blvd, Suite D
Petaluma, CA 94954

From the President's Office 

At First Service, customer satisfaction is the yardstick by which we measure our success.

The selection of products presented here is a direct result of listening to and understanding the needs of our customers. We are dedicated to continually improving and expanding our offerings in an effort to help you maximize your facility’s potential. 
We are privileged to serve some of the finest facilities in the country, but even more important are the valuable relationships we have established since 1974. 

What separates First Service from our competition?

  • CONVENIENCE: Our vast selection of top quality products means you can find more of what you need in one place, saving you time and dollars.
  • EXPERTISE: From large-scale new construction projects to small orders for replacement parts, our sales staff has the experience and knowledge to get it right the first time!
  • INTEGRITY: we respect the opinions and needs of our customers, and don’t make promises we can’t keep.
  • REPUTATION: In an era when companies come and go, you can count on us to be here when you need us. Our 30-plus years of superior service attest to our commitment to customer satisfaction.


When you call First Service, expect to speak with a knowledgeable sales person whose primary goal is to guide you toward the products that best fit your specific needs. We promise to present appropriate solutions, provide timely written proposals and to stand behind everything we sell.

Whether you are a first-timer or a loyal customer of many years, we think you’ll be impressed by our personal approach, and our commitment to human voices over voice mail. We’re confident you will find our pricing competitive, product selection unmatched and our customer service exceptional.

Call, e-mail or fax us today. We look forward to hearing from you!



Dan Goldblatt